Shuga fam, exciting news! Today Shuga won the prestigious Gold Award in Edutainment at the 2014 World Media Festival. This is the second time we’ve won the award; after series 1 also bagged a gold award in 2010, in the Public Relations Health Award category.
The World Media Festival Gold Award recognizes true excellence in modern media communication. Judged by industry experts, the 2014 awards saw 700 entries critiqued for writing, sound, editing, creativity, visuals, insights, and above all the extent to which the programme meets its stated goals and communicates with its intended audience.
Shuga was awarded for it’s gripping storylines, highlighting the valuable role that edutainment and multimedia communications can play in the battle to reduce the number of HIV infections among Nigerian youth.
As hard-core Shuga fans know, the third series of Shuga was directed by Biyi Bandele and stars Maria Okanrende, Tiwa Savage, Okezie Morro, Chris Attoh, Ikubese Emmanuel Ifeanyichukwu, Nick Mutuma, Dorcas Shola Fapson, Leonora Okine, Sharon Ezeamaka, Timini Egbuson, Kachi Nnochiri, Olumide Oworu, Owumi Ugbeye, Sani Mu’azu, Bikiya Graham-Douglas, KC Ejelonu, Efa Iwara, Silo Emem Bankole and Charles Ukpong. Nigerian musicians Ice Prince and Iyanya made cameo appearances in the series.