Privacy policy

This privacy policy sets out how we and our related companies use any personal information that you give to us or we collect from you, such as your name, address, telephone number or email address. Personal information also includes anything else that can identify you as an individual, such as photos or videos of you and any information regarding your interests, hobbies, preferences or other similar information which we link to your personal information. We refer to this as “your information” in this privacy policy.

We may give certain words that are used in this privacy policy a particular meaning which will be set out where these words are featured in bold within inverted commas like this:  “words”.


We“, “us” and “our” means MTV Staying Alive Foundation of 1540 Broadway, New York, 10036, USA. If you have any questions or concerns please contact us here.


We may need to make changes to this privacy policy in future. For example to reflect changes in the law, changes in the type of services or information we provide to you or to correct any errors. We will try to keep all such changes to a minimum. We recommend that you check this policy from time to time to see if it has changed. We will always state at the bottom of this policy the date on which it was last updated.

If you continue to use our services after our privacy policy changes you will be bound by those changes.


We collect your information in the following ways.

  • When you give it to us, for example when you:
  • provide information about yourself to enter one of our competitions or promotions;
  • order products or services from us or one of our partners such as SMS services or video clips from our WAP site (see our Mobile Terms of Usefor more information on the use of our mobile services);
  • register as a new member of one of our online communities (Website Terms of Usefor more information on this registration process);
  • join any of our mobile or online group messaging services;
  • opt in to receive any of our newsletters or other marketing information;
  • rate or post any comments regarding content;
  • cast a vote on anything within our online services;
  • If it passed to us by our affiliates, partners or other third parties with your consent.
  • Automatically using “cookies”, web beacons and other tracking systems (see our Cookie Policyfor more details on how we use cookies and how you can disable them if you choose to do so).

We use your information operationally (either directly ourselves or through one of our partners) to:

  • process any requests or orders for goods or services that you may have requested or purchased;
  • enter you for the competitions or promotions which you have indicated you wish to enter;
  • identify your personal preferences for any communications to you such as newsletters;
  • provide you with access to any of our online communities that you are a member of and to provide you with updates relating to those communities;
  • allow you to post comments, rate content or cast your vote; or
  • respond to or deal with any queries or complaints that you may have.

In addition and with your consent we (and if applicable, our partners or other trusted third parties) use your information for certain marketing, market research, analysis and related purposes. It is up to you how much or how little information you allow us to use for these purposes. Our on screen notices will ask for your explicit permission (often by way of a tick box) for such additional purposes. These purposes include:

  • to communicate with you from time to time by email,  by mobile (using SMS or, if your mobile device permits, MMS messages or similar technologies) with updates regarding any account you may have with us or services you have requested from us;
  • to communicate with you from time to time by email,  by mobile (using SMS, MMS messages or similar technologies) and occasionally by post with our newsletters, information, offers and other material which may interest you (such communications may be sent by third party service providers on our behalf);
  • to make your information available from time to time to trusted partners and third parties, for the same purposes as above (which will be in accordance with the privacy policies of such trusted partners and third parties); or
  • to conduct market research, for example by asking you to participate in a survey about topical issues conducted by us or trusted partners or third parties. We will always try to tell you before you participate in the survey how any information you provide in the survey will be used.

In addition, we use your information to enable us and third parties acting on our behalf to analyse your information, in a non-identifying form, (generally in the form of statistics), so that we can identify trends about usage of our online or other services and improve them.

We also reserve the right to access and disclose your personal information in order to comply with applicable laws, to comply with lawful requests from governments, law enforcement agencies or parties whose request we reasonably consider to be justified in connection with any allegations by any party about your abuse of our services, to operate our systems properly or to protect ourselves or our users.

Some of the partners and third parties with whom we share your information for the purposes set out above may be outside of the European Union and in countries which may provide a lower standard of protection for personal data, by using our online services you consent to the collection and transfer of your personal information outside of the EU.

Please be advised that your personal information may be transferred to and processed by members of the Viacom group of companies in the United States.  These affiliates comply with the U.S.-EU Safe Harbor.  Please see the Safe Harbor Privacy Policy… for detailed information on these affiliates’ privacy practices.


You may be required to submit your information in order to join our online communities.

Please note that the use of your information by the operator of that community or service (which may be in a different country) will be subject to its privacy policy (which you should review) and shall be governed by the local laws of its country and we shall have no responsibility for this. These third parties may also be based in the United States.  By registering with, using and participating in any of our communities you therefore acknowledge and consent to the submission, collection, transfer, storage, and processing of your information to and in the United States.

Your member profiles are public, as are postings to any of our communities which can be indexed by third-party search engines and appear in search results on third-party web sites. You should therefore exercise caution when disclosing information in your profile or elsewhere on any of our communities.

You can decide how much of your information is automatically displayed in your public profile as follows:

  • You can hide certain elements of your member profile information by revising the member privacy settings found in the “Privacy” page of the “Profile” area (found by clicking on the “Profile” tab and then the “Edit Profile” tab and then “Privacy”). IMPORTANT NOTE: Even if you set your member profile to private your thumbnail picture, display name, general location, and gender may still appear publicly
  • You can choose to completely hide from public view posts to your member profile blog
  • You can delete comments posted to another community member’s page.

Please refer to our Website Terms of Use for restrictions with respect to public postings.  We reserve the right (in our sole discretion) to set certain limits on the availability of some or all features within our communities.


You can amend or remove information you give us via our online services at any time as follows:

  • to amend any information you have given us when registering for our online communities please send us an email
  • to deactivate your member account click go to the Profile area and select on “Edit Profile” and then “Account” and then click on the relevant link
  • to unsubscribe from a newsletter or other email distribution click on the relevant link on the newsletter/other email (which can normally be found at the bottom of the communication)
  • to withdraw from a subscription service you requested via SMS/MMS (as opposed to online) by following the instructions you receive in the message confirming your request (see the Mobile Services Terms of Usefor more detail on this).

If you want to remove all of your information from our database or have any questions about privacy issues, you can contact us here specifying your name, user-name, email address and telephone number and asking for your information to be removed or specifying any questions you may have.


We have taken steps to ensure that your personal information is secure, including limiting the number of people who have physical access to our database servers, as well as electronic security systems and password protections that guard against unauthorised access.


In the unlikely event that we sell or otherwise dispose of some or all of our business to another party, we reserve the right to transfer your information as part of any assets sold or disposed of and you consent to such transfer.


When you’re on one of our websites, you may be directed to other sites where your information may be collected and this will be outside our control. For example, if you click on a banner advertisement on one of our websites, it may take you from our website to a third party’s website. We can’t be responsible for or control the content on another party’s website and don’t forget that once you’ve left our website, if you provide any information to the third party, you will need to check their privacy policy as this policy only applies to our websites

This policy was last updated on 1 July 2015